NFL Honors at Superbowl LVII
NFL
Commercial
Client
Agency
Photographer
Digitech
NFL
BMH
Jeremy Elder
Casey Webster
OBJECTIVE
When the NFL calls, you answer. That's exactly what we did when we received the message that the NFL's internal social media team was tasked with executing a photobooth activation on the red carpet just nights before Superbowl LVII in Phoenix, Arizona. BMH handled all the produciton logistics, shooting, and on-the-spot post-production for over 50 NFL atheletes and VIPs that were captured in the photobooth. Lead Photographer, Jeremy Elder, worked closely with a local Phoenix artist, Blaise Danio, who designed and built the set. The goal was to capture 3 distinctly different portraits of each person who stepped foot into the booth in under 90 seconds for hand-off to the NFL social team for immediate posting on all NFL channels.
KEY POINTS
- A cumulative total of over 316,000 likes and millions of impressions between all channels that content was posted on live.
- Content was live-posted to the primary NFL social media accounts as well as shared live with the social teams working for the separate NFL teams.
- Thanks to pre-production and pre-lighting, we were able to have lights and strobes set for the 3 different portraits simultaneously. Gaffer Bailey T. Miclette switched the lighting setups on/off live as new subjects tookt heir mark within the set to capture 3 distinct portraits within 90 seconds.
- We worked in collaboration with influencer, Taylen Biggs, who conducted man-on-the-street style interviews with select players before and after they had their portraits shot in the set.
SERVICES PROVIDED
- Pre-production
- Creative strategy and concepting
- Production (photography, gaffer, digitech)
- On-site post-production and delivery
CREDITS
Creative Director: Justin Anderson
Creative Director: Mckenzie Fox
Lead Photographer: Jeremy Elder
Producer: Tori Soper
Gaffer: Bailey T. Miclette
Digitech & Editor: Casey Webster
Set Designer: Blaise Danio
GALLERY
