Bobsleddin' Flav
Raising Cane's & Team USA
Commercial
Client
Agency
Director
Raising Cane's & Team USA
Raising Cane's
AJ Campli
Objective
To celebrate the upcoming Winter Olympic Games, we partnered with Raising Cane’s on a collaboration no one saw coming: Flavor Flav teaming up with the Team USA Bobsled Team. While Flav has actually taken a ride in a real bobsled before, our goal this time was to create a VFX-driven spot that put him flying down the mountain in full Olympic style. His high-speed run was backed by multiple elite Team USA athletes: Kaillie Humphries, Frank Del Duca, Kaysha Love, and an unexpected co-pilot: the adorable Raising Cane’s Bobsled Plush Puppy. What began as a social-first campaign quickly gained traction, and after the spot resonated with audiences, it was ultimately expanded into a national television commercial that aired through the entirety of the 2026 Winter Olympics.
Key Points
- National broadcast placement across major TV networks and streaming platforms in the lead-up to the Winter Olympics.
- Hybrid production approach blending real on-mountain bobsled footage in Park City, Utah with green screen VFX shot in Las Vegas to create a seamless high-speed run featuring Flavor Flav and the Team USA Bobsled Team.
- Generated millions of views across social media platforms, amplifying the campaign far beyond its initial broadcast rollout.
Services Provided
- Pre-production
- Direction
- Production
- Editorial
Credits
Director: AJ Campli
Producer: Tori Soper
DP: Bailey T. Miclette
Camera Operator: Riley Clinton
3D Artist/VFX: Casey Webster
HMU: Nicole Maguire
PA: Caleb Ochoa
PA: Anderson Becker
Colorist: Sam Gannuch