College Gameday Red River Rivalry
ESPN
Commercial
Client
Agency
Director
ESPN
BMH
Riley Clinton
Objective
In October, 2023, Oklahoma and Texas were scheduled for their famous matchup: The Red River Rivalry. The game was broadcast on ESPN’s College Gameday, and ESPN reached out to BMH for creative ways to promote the matchup. With only 8 days notice, the BMH team immediately got to work on the creative connecting, and animation work. The final creative, developed by Director Riley Clinton, started with an animated scene in an old west-style saloon. An old projector kicks in at the end of the bar, showing classic Red River Rivalry highlights in an exciting montage format. This concept aimed to marry an old school setting with more modern editing techniques, all while showcasing each teams’s top talent and historic moments.
Key Points
- On Instagram alone, the RRR video has been viewed over 6 million times, with very positive engagement and feedback from fans. Click here to see the post on Instagram.
- From initial inquiry to the final product being released, BMH executed this project in a total of 8 days.
- Having a creative team with a passion for sports, BMH took a very general concept about promoting this rivalry and shaped it into a specific and engaging final product.
Services Provided
- Creative concepting and direction
- 2D animation
- 3D animation
- Editorial
- Sound design
- Color grading and finishing
Credits
- Director, Sound Design: Riley Clinton
- Producer: Tori Soper
- 3D Artist: Casey Webster
- 2D Artist, Editor: Justin Law
BTS Photos
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