Fish & Yap
NFL
Commercial
Client
Agency
Director
NFL
BMH
Riley "Red" Clinton
Objective
Fans love watching NFL stars compete on the field, but they also enjoy seeing who they are away from the stadium. When the National Football League team set out to create a series that showcased players’ personalities in a relaxed setting, we partnered with them to bring that vision to life through production. The concept brought DeAndre Hopkins and Zay Flowers together for a day of fishing, giving the two stars the chance to unwind, swap stories, and let their personalities come through naturally on camera. Our role was to capture those moments authentically while keeping the production nimble and unobtrusive. The result was a fun and candid episode that delivered exactly what the format promised: genuine conversation, plenty of laughs, and more fish caught than anyone expected.
Key Points
- Strong audience reach: the full episode generated more than 100,000 views on the NFL YouTube channel, while social clips accumulated millions of additional views across platforms.
- Positive fan response: fans loved the relaxed format and the personalities of DeAndre Hopkins and Zay Flowers.
- Fast-turn production: filming was executed within four days of the green light, with the final long-form episode delivered just one week after production.
Services Provided
- Pre-production
- Production
- Post-production
Credits
Director: Riley "Red" Clinton
Producer: Tori Soper
DP: Bailey T. MIclette
Camera Operator: Dan Ray
Drone Pilot: Wes Weisser
Sound: Tom Carman
PA: Colin Flood
Copywriter/Editor: AJ Campli
Motion Graphics: Casey Webster