Home for the Holidays
Axel
Commercial
Client
Agency
Director
Axel
Four Four Entertainment
Riley Clinton
Objective
Holiday travel costs can turn joyful reunions into missed moments, keeping families and friends apart when it matters most. “Home for the Holidays” brought Axel’s promise of automatic travel savings to life by making five real reunions possible. We selected individuals who couldn’t afford to get home, covered their flights and hotels, and documented their journeys from packing to emotional homecomings. Our objective was to not only create cinematic, heartfelt stories, but also give back to real people and their families.
Key Points
- 60 second cuts aired nationally for weeks on Hulu
- Sourced, filmed and traveled 5 unique individuals all within a two week period
- Made 5 people and their loved ones' holidays very special!
- Simultaneously executed a full photo campaign, which landed on billboards in NYC and across the country
Services Provided
- Pre-prodouction
- Casting
- Locations
- Crewing
- Video production
- Stills production
- Post-production
- Finishing and color
Credits
Creative Director: Kian McHugh
Executive Producer: Glen Matheney
Director: Riley "Red" Clinton
Producer: Tori Soper
DP: Bailey Miclette
1st AC: Max Green
2nd AC: Justen Key
Sound: Turner Curran
VTR: Josh Song
Gaffer: Will Armstrong
Best Boy Electric: Jacob Leibowitz
Key Grip: Neil Grabowsky
Best Boy Grip: Ed Jiminez
Art Director: Kyle Young
Art Assist: Chems Guerroumi
Art PA: George Bien
HMU: Amanda Markoya
PA: Ha Pham
Editor: Riley "Red" Clinton
VFX: Casey Webster
Color: Sam Gannuch
BTS Photos
Stills
