Born To Play: The Making Of

Objective

What the NFL, 72&Sunny, Little Minx and over 90 local African crew members achieved in one week in Accra, Ghana is an incredible feat of teamwork and international cooperation. Their efforts didn't just result in a beautiful 2.5 minute commercial for the Superbowl, the story of that week goes far beyond the spot and is full of creativity, struggle, team-work, excitement and ultimately triumph. The concept of the hero spot was to provide opportunity to those who lack it, and this documentary is providing that same opportunity to those who were behind the cameras.

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BTS Photos