Protecting Peyton

Objective

Working with Omaha Productions and CommonSpirit Health, we were brought in to help execute a pair of comedic spots featuring Peyton Manning at the Denver Broncos training facility. With the concept developed by the Omaha team, our role was to bring it to life through smart planning, efficient production, and strong execution on set. The shoot gave us rare behind-the-scenes access to the Broncos facility, allowing us to move Peyton through different areas of the building as his questionable decisions start to pile up before a vigilant CommonSpirit medical professional steps in just in time. Both spots were filmed in a single day, which meant our crew had to move quickly and stay flexible as we worked through multiple setups across the facility. We even ran into a few real-world challenges along the way, including a broken elevator that forced us to adapt on the fly while keeping the schedule intact. By the end of the day we had captured everything needed to deliver two polished, entertaining spots that paired Peyton’s personality with an iconic NFL setting to reinforce CommonSpirit’s commitment to protecting the health and well-being of its patients.

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